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Leveraging The Web’s Synergistic Marketing Approach
What is the Synergistic Marketing Approach?
The Synergistic marketing approach focuses on all of the individual marketing components working together to produce an overall corporate goal that is greater than the components working by themselves.
You commonly see synergistic marketing used by the film industry. For example, when Star Wars released episodes 1-3 you saw action figures, posters, video games, soundtracks, and other marketing components working together around one common theme, Promoting Star Wars. Though each component might have done well independently there was more success by the collaboration of all the different components working together.
Here at Leveraging the Web, we use the various types of online marketing like SEO- Search Engine Optimization, SEM- Search Engine Marketing, Display Advertising, Affiliate Networks, Shopping Networks, Email Marketing, etc. to enhance your existing or new corporate marketing strategy. With these components working together we can create more successful marketing campaigns than focusing on them individually.